Our goal was to let the viewer hear how tasty and delicious the ‘Van Rolf’ bitterballen are. Carefully crafted with the best ingredients, we have to do the same with the sound.
Our recipe for the music: mingle the round sound from a contrabass with spicy accents from a guitar, add creamy vintage keys, and top it off with fresh drums to taste.
For the most important sound, we have pulled some tricks with non-edible props to create the ultimate crunch!
Oranjebitter Festival 2016
Rolf makes the famous dutch delicacy Bitterballen and Kroketten with the best meat and the finest herbs. This commercial shows how the ‘Bitterballen van Rolf’ are made. His description of the taste: ‘Fucking nice!’
Client: Van Rolf
Concept & Art director: Studio Mals
DoP, Editor & Color grading: The Bache
Music & Sound design: Elephant Ears